Why work with me?
-
Proven track record leading brand, product, consumer and commercial marketing
-
Deep expertise across consumer and enterprise markets in the Americas
-
Trusted partner to sales, product, and executive teams
-
Known for being strategic, solution-oriented, and genuinely fun to work with
Gold Award
Integrated and Multi-Channel
Advertising and PR in Canada
Gold Award
Experiential / Media Innovation
Canadian Marketing Association
You’ll see the Δ (delta) symbol throughout my site, a nod to the kind of change I bring: intentional, transformative, and bold. It represents the shift that happens when I partner with teams and brands, simplifying complexity, unlocking insights, and accelerating progress. Δ isn’t just a symbol, it’s a mindset. One rooted in curiosity, strategy, and fearless execution that moves businesses forward.
Toronto | Global
© 2025 Susan Tam
Fractional firepower for growing brands
Startups move fast, and so do I. Whether you're launching a brand, building your first GTM plan, or trying to make sense of the chaos, I bring senior-level expertise with my sleeves rolled up.
I’ve led global marketing transformations and award-winning campaigns, but I’m just as comfortable building from scratch as I am advising the C-suite.
bold
Let’s build
something
together
Over the past 20+ years in the tech industry, I’ve led transformational strategies across consumer, small business, partner, corporate, and enterprise segments. My expertise spans integrated marketing, digital strategy, brand building, partner programs, events, media, and advertising, all anchored in driving measurable business impact.
I specialize in turning complex challenges into clear, actionable strategies. With a blend of structure, energy, and expertise, I help organizations align vision with execution, delivering momentum that drives growth.
Hi, I’m
Sue.
I turn big ideas into measurable results.
With over two decades of experience leading transformational strategies across global and regional markets, I specialize in bridging the gap between vision and execution. From launching go-to-market plans to building high-performing teams, I offer clarity, momentum, and results.
You’ll see the Δ (delta) symbol throughout my site, a nod to the kind of change I bring: intentional, transformative, and bold. It represents the shift that happens when I partner with teams and brands, simplifying complexity, unlocking insights, and accelerating progress. Δ isn’t just a symbol, it’s a mindset. One rooted in curiosity, strategy, and fearless execution that moves businesses forward.
What sets me apart?
I don’t just build strategies. I bring them to life. I believe bold ideas mean nothing without flawless execution. With a clear vision, sharp focus, and a bias for action, I turn complexity into momentum and deliver results that push brands to new possibilities. Whether launching, scaling, or transforming, I challenge the status quo and create smarter paths to growth.
-
Strategy with real-world impact
-
Results in complex, fast-paced environments
-
Alignment across teams and functions
-
Ideas shaped and executed, without compromise
bold
bold
bold
bold
Let’s build
something
together
Over the past 20+ years in the tech industry, I’ve led transformational strategies across consumer, small business, partner, corporate, and enterprise segments. My expertise spans integrated marketing, digital strategy, brand building, partner programs, events, media, and advertising, all anchored in driving measurable business impact.
I specialize in turning complex challenges into clear, actionable strategies. With a blend of structure, energy, and expertise, I help organizations align vision with execution, delivering momentum that drives growth.
What sets me apart?
I don’t just build strategies. I bring them to life. I believe bold ideas mean nothing without flawless execution. With a clear vision, sharp focus, and a bias for action, I turn complexity into momentum and deliver results that push brands to new possibilities. Whether launching, scaling, or transforming, I challenge the status quo and create smarter paths to growth.
-
Strategy with real-world impact
-
Results in complex, fast-paced environments
-
Alignment across teams and functions
-
Ideas shaped and executed, without compromise
core
At the
I believe success is about people. I lead with empathy, focus, and humour, creating environments where teams feel supported and empowered to do their best work.
core
I believe success is about people. I lead with empathy, focus, and humour, creating environments where teams feel supported and empowered to do their best work.
At the
Strategic Planning
Clear, scalable strategies that align to business objectives, and deliver measurable outcomes.
Execution Excellence
Turning vision into reality through data-driven programs and cross-functional alignment.
Growth Acceleration
Identifying opportunities, refining go-to-market approaches, and driving demand.
Operational Leadership
Inspiring teams, setting a strong cadence, and cultivating high-performance cultures.
Why work with me?
-
Proven track record leading brand, product, consumer and commercial marketing
-
Deep expertise across consumer and enterprise markets in the Americas
-
Trusted partner to sales, product, and executive teams
-
Known for being strategic, solution-oriented, and genuinely fun to work with
Gold Award
Integrated and Multi-Channel
Advertising and PR in Canada
Gold Award
Experiential / Media Innovation
Canadian Marketing Association
"Sue has been a trailblazer, bringing creative and innovative marketing campaigns to life, with drive, passion and dedication."
"She's a calm presence in a busy and often chaotic environment, thoughtful, deliberate and disciplined in her engagements."
"Sue's leadership skills are second to none. She effortlessly balances being a supportive team player with taking charge and leading initiatives to completion."
“There have been many times when a market seemed 'too hard' to reach effectively, but Sue found the way in, built the plan, and secured the budget to get it done.”
“When working with Sue, I always work hard, learn a lot, produce great work, and have a good time doing it.”
"Sue has been a trailblazer, bringing creative and innovative marketing campaigns to life, with drive, passion and dedication."
"She's a calm presence in a busy and often chaotic environment, thoughtful, deliberate and disciplined in her engagements."
"Sue's leadership skills are second to none. She effortlessly balances being a supportive team player with taking charge and leading initiatives to completion."
“There have been many times when a market seemed 'too hard' to reach effectively, but Sue found the way in, built the plan, and secured the budget to get it done.”
“When working with Sue, I always work hard, learn a lot, produce great work, and have a good time doing it.”
Fractional firepower for growing brands
Startups move fast, and so do I. Whether you're launching a brand, building your first GTM plan, or trying to make sense of the chaos, I bring senior-level expertise with my sleeves rolled up.
I’ve led global marketing transformations and award-winning campaigns, but I’m just as comfortable building from scratch as I am advising the C-suite.
Fractional CMO and Strategy Officer support
GTM planning, brand positioning, and demand generation
Campaigns, growth ops, and pipeline development
Team building, playbooks, and scalable systems
If you need a trusted partner who can plug in quickly and deliver results, you’ve found her.
Whether you're building a brand, launching a product, or driving transformation, I’d love to talk about how we can make it happen.
If you need a trusted partner who can plug in quickly and deliver results, you’ve found her.
Whether you're building a brand, launching a product, or driving transformation, I’d love to talk about how we can make it happen.